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Gamblers Like Thinking Like Casinos

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Scientists did a test with two different mice. The first mouse was put into a lever with a cage. When the mouse pushed the lever nothing happened. After a short period of time the mouse stops pushing the lever, so no matter how long the mouse was kept in this cage it never pushed the lever again.

The second was put into the same cage with the same lever. However, this time when the mouse pushed the lever it got a treat. The mouse got the treats and ate it then went back and pushed the lever again, but this time the mouse got shocked. After a short period of time the mouse pushed the lever again and was rewarded with a treat. This same pattern continued with the mouse to get more shocked and more in order to treat. A very interesting thing happened. Many times the mouse would have been shocked, as long as it was a once in a while, to be rewarded with a treat. In fact this mouse continued to shock until death of the point. It’s the body that could be shocked, but yet it continues to push the lever in hopes of getting the treatment and the result link nhà cái.

What does that teach us? Those mice are dumb? No, those humans are dumb as mice! The casinos use these same psychological principles to get people to gamble. From the casinos perspective the best thing that can happen is a first time gambler is that they win. If they leave the casino a winner it is almost guaranteed that the person will return and when they do, they will eventually lose that money. Even more important is the fact that they will continue to return to the casino in hopes of gaining that first win, and they are willing to lose a lot of money (like the mouse being shocked). As long as they are periodically rewarded they are customers for life. The casinos know that a person perceives that they have no chance to win, but if they think they can win and it is periodically reinforced, they will continue to play, regardless of the negative effects. Just like the mouse.

“When we put in 50 slot machines, I consider them 50 more mousetraps. You have to have mousetraps to catch a mouse.”
Bob Stupak- Casino Owner

A perfect real life example of this is the story of Bob. Bob had recently retired and spent 30 years teaching in our great country. He was a highly regarded teacher who devoted his life to educating others. When Bob retired he found that he had quite a bit of free time, so he decided to take a hobby. He decided to do some gambling. That would allow him to get out and travel and have some fun playing slot machines.

Well guess what? Bob was a “lucky ‘guy. On his first visit, Bob won $ 100,000 on a slot machine. The casino quickly upgraded him to a beautiful suite and took care of all his expenses. Bob returned home and returned a few weeks later. Again he received the red carpet treatment and continued his “luck.” This time he went home with a $ 50,000 winner.

After that trip things begin to change. Bob was still treated like a king every time he visited the casino, but he had slowly lost all that money back. Not only that, but Bob started his own personal money on a consistent basis and his casino trips were becoming more and more frequent. Needless to say, this did not end well. Bob continued losing his money, in fact he lost every penny he had, including all his retirement money.

After 30 years of service as a teacher, Bob was forced to return to the workplace. Not as a teacher, he was too old to hire one, but at a low entry entry-level position job. I wonder if Bob called this casino today if he would treat him like a king even though he no longer has any money? I highly doubt it!

Greg Elder is a former professional gambler and expert in casino gaming. He is a published author, and you can visit his blog

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